Color plays important role in our life, therefore it is an integral part in man-made architectural environment. Do you know that our brain perceives different color in different way? So in return it influences our thinking ability and aspects of our perceptual judgment. Hence, the main aim of color designing in an architectural process is not related with decoration alone. Various empirical observations, researches and scientific experiments in the last eleven decades have proven that human-environment-reaction in the architectural environment is to a large percentage based on the sensory perception of color. These researches and studies are comprised of disciplines of psychology, architectural psychology, color psychology, neuropsychology, visual ergonomics, psychosomatics, and so on. In simple words, it ensures that human response to color is total – it makes significant psychological and physiological effects.
Color Psychology :
Colours plays significant role in affecting the psychological mood. Impression of color and message it conveys affects our surrounding environment. It can be seen in our everyday life – different colors leave different effects on our brain. We also respond to different colors in different ways. For instance, red signifies caution/ stop / blood, and it also leaves some reactions in our subconscious mind. We all sense and have different colors experience. This is also well quoted in the book ‘Mensch, Farbe, Raum”(“Human, Color, Space”).
Biological Responses to a Color Stimulus :
Biological responses to color are totally physical in nature. It is not the optical reaction to color, but it is reaction to the energy emitted by the different wavelengths of different colors. Various researches also revealed that even if we blindfold the person significant increase in the pulse can be noticed when exposed to the color red and decrease when exposed to blue.
Our mind subconsciously respond to color which is not governed by the intellect. This response originates due to our genetic imprinting. In most of situations it might also be generated because of by a former personal experience.
Conscious Symbolism Association :
There are few universal associations that are surprisingly uniform from culture to culture. Blue for instance is usually linked with sky and water, yellow is associated with sun and light, and likewise red color is linked with blood and fire.
Cultural Influence :
Our color experience are also affected by the cultural beliefs. For instance, In the English language, person says green then it signifies that the person is suffering from illness; In German, if a person says green, then it shows that he is optimistic.
Trends, Style, and Vogue Influence :
We can observed that each year we have different color in trend. Even though color trends are for short durations but they still make significant effects in our associations. Moreover, it is very useful for the architect to follow these color trends and consider psychology or visual ergonomics.
Visual Ergonomics and Color :
I think the least popular factors appropriate color specification is its importance in safeguarding visual efficiency and comfort. With the variation in the amount of light entering in our eye, our eye’s pupils adaptation itself accordingly. If the low amount of light entering our eyes then pupil dilates, and the reverse will happen when large amount of light entering our eyes. If the differences between the luminous densities within view are too great, the iris muscle is strained due to constant adjustment, thus causing eye fatigue. Studies have shown that appropriate differences in luminous density can prevent eye fatigue and raise visual acuity, and thus also productivity.